Firenze Professional

Provides deep cleansing that refreshes, purifies, and stimulates the scalp. Effectively removes grease and dirt buildup from the hair. Helps improve hair body and volume.

 Firenze Double Bond Reconstruction Bleach Powder 17.6oz Anti Yellow Technology, Plex Effect, Dust Free Lifts up to 8 Levels Get accurate bleaching results while maintaining the hydration...

Firenze Anti Frizz Serum 10.1oz  Light styling cream for fine hair. Formulated with keratin to strengthen hair and improve resistance to breakage. Eliminates frizz and leaves hair feeling...

Replenishes lost hair keratin, enhancing hair’s sheen and softness. Use it ideally before ironing or blow-drying hair. Hydrates and conditions, leaving hair softer. Strengthens the hair...

Firenze Treatment Keratin Protein Shampoo 10.1oz Its salt-free formula allows hair-straightening procedures to last longer. Hydrates hair and provides nutrients lost due to the chemicals used to...

Its salt-free formula allows hair-straightening procedures to last longer. Hydrates hair and provides nutrients lost due to the chemicals used to straighten it, keeping it healthy and silky...

The Keratin line of hair products from Firenze Professional has been formulated to maintain the effects of brazilian type straightening. This deep conditioning hair treatment with hydrolyzed keratin...

Firenze Keratin Ultimate Care Shampoo 10.1oz Recommended for greasy hair and sensitive scalps. Salt-free formula that allows straightening results to last longer. Moisturizes the hair and adds...

It contains red pigments that help to prolong the life of the red color in dyed hair.Its natural and nourishing ingredients such as Aloe Vera act as a hair regenerators.It reconditions and softens...

FOR BLONDE, GRAY, WHITE OR HIGHLIGHTED HAIR Silver Hair combines technology and advanced care to deliver flawless results for gray, white, or highlighted hair. Its formula...

FOR BLONDE, GRAY, WHITE OR HIGHLIGHTED HAIR   Silver Hair combines technology and advanced care to deliver flawless results for gray, white, or highlighted hair. Its formula...

Deeply conditions and helps prolong the toner effect. Works to enhance shine and softness. Helps delay oxidation and preserve cool tones.

Silver Spray revives color in blonde, platinum, gray, or highlighted hair by neutralizing yellow and oxidized tones. Its light, salt-free, sulfate-free, and paraben-free formula hydrates and...

FOR BLONDE, GRAY, WHITE OR HIGHLIGHTED HAIR Silver Hair combines technology and advanced care to deliver flawless results for gray, white, or highlighted hair. Its formula...

• Hydrates and rebuilds the hair strand, protecting it from harsh weather and damage due to chemical procedures.• Provides insuperable softness and sheen. Directions To Use:Shake well...

 Firenze Styling Shine Drops 2.5oz  Formula with oils and silicones that controls frizz and prevents puffiness. Delivers instant shine from the first application. Ideal as a finishing...